# Talk to Fred

> Help visitors get answers from your content, share an inquiry, and take the next step with your team. Fred brings text and voice conversations to your website.

Fred is a conversational AI assistant that adds real-time voice and text chat to any website. Visitors talk to Fred the way they would talk to a knowledgeable employee, all day, with no staffing overhead.

## Start Here
- [Talk to Fred](https://talktofred.ai/): Help visitors get answers from your content, share an inquiry, and take the next step with your team. Fred brings text and voice conversations to your website.
- [What is Fred?](https://talktofred.ai/help/what-is-fred/): Fred is a conversational AI assistant that adds real-time voice and text chat to any website. Visitors talk to Fred the way they would talk to a knowledgeable employee, all day, with no staffing overhead.
- [How it Works](https://talktofred.ai/how-it-works/): Install. Train on your content. Go live, with guardrails already on.

## Products and Plans
- [Choose Your Fred](https://talktofred.ai/choose-your-fred/): Choose how to run Fred: on your WordPress hosting or through managed Cloud, with phone and SMS available through Fred Everywhere. Compare features and integration requirements for your choice.
- [Fred Plugin](https://talktofred.ai/fred-plugin/): A WordPress plugin that runs on your hosting and connects to the AI services you choose. Review the data sent to providers and integrations as part of setup.
- [Fred Cloud](https://talktofred.ai/fred-cloud/): Available now. A managed AI voice assistant connected to your site with lightweight connectors. A snippet puts Fred on the page, an ingester keeps your content in sync, and we run everything behind it.
- [Pricing](https://talktofred.ai/pricing/): One platform fee. You pay AI providers directly. We don’t tax every conversation.
- [Integrations](https://talktofred.ai/integrations/): Configure contact capture and conversation summaries for your CRM. Confirm the fields sent at each stage. Delivery timing depends on the integration and receiving system.
- [Compare](https://talktofred.ai/compare/): Compare content sources, configured controls, channels, integrations and costs. See how Fred fits the work your business needs to do.

## Trust and Safety
- [Trust & Security](https://talktofred.ai/trust/): Review Fred’s configured guardrails and data-handling controls. Confirm the settings, detection limits, and escalation workflow for your deployment, and test before launch.
- [Guardrails & Protections](https://talktofred.ai/guardrails/): Fred combines your business content with configured guardrails for sensitive topics. Set the boundaries, test the experience, and give visitors a clear path to your team.
- [Guardrails](https://talktofred.ai/how-it-works/guardrails/): Fred combines your business content with configurable guardrail checks outside the model. Those checks target recognized patterns and help keep conversations in scope. They require setup, testing, and review.
- [Your Content](https://talktofred.ai/how-it-works/your-content/): ChatGPT does not know your business. Fred does, because Fred is trained on your website, your documents, and your wording. Every page you ever published finally goes to work.
- [Buying Signals](https://talktofred.ai/how-it-works/buying-signals/): Visitors rarely say "I am ready to buy." They say "can you start next month?" Fred reads what people mean, not just what they type: intent, sentiment, and urgency, on every conversation.
- [AI Models](https://talktofred.ai/how-it-works/ai-models/): Fred is the platform, not the AI model. You bring your own key from OpenAI, Claude, Gemini, or Grok, pay the provider directly at their published rates, and switch models without rebuilding a thing.

## Help Center
- [Help center](https://talktofred.ai/help/): Plain answers about what Fred is, how it works, what it costs, and how it keeps your conversations safe. Or just ask Fred, he is in the corner of this page.
- [How Fred works](https://talktofred.ai/help/how-it-works/): From the moment a visitor lands to the moment a scored lead reaches your team, here is exactly what happens and how you set it up.
- [Pricing and plans](https://talktofred.ai/help/pricing-and-plans/): Transparent Cloud pricing with no hidden fees, no per lead charges, and no AI markup. You bring your own AI keys and pay providers directly.
- [Features](https://talktofred.ai/help/features/): Fred is modular. Start with chat and add voice, commerce, CRM, guardrails, or a knowledge base when you are ready. Here is the full set.
- [AI providers](https://talktofred.ai/help/ai-providers/): Fred is a platform, not an AI model. You bring your own provider key, so you control your costs and your relationship with the provider directly.
- [Privacy and data](https://talktofred.ai/help/privacy-and-data/): Where your data goes, what happens to it at each step, and exactly what stays under your control.
- [Integrations](https://talktofred.ai/help/integrations/): Fred's speed to lead design gets contacts into your CRM after contact capture, then follows with full context. Here is how it connects. Delivery time depends on the configured integration and receiving system.
- [E-commerce](https://talktofred.ai/help/ecommerce/): When WooCommerce is present, Fred turns into a shopping assistant that finds products, manages the cart, and guides checkout, all in conversation.
- [Industry compliance](https://talktofred.ai/help/industry-compliance/): Use industry guardrails to define conversation boundaries for your business. Review the active rules, detection limits, and handoff settings before launch.
- [Practical guardrails](https://talktofred.ai/help/guardrails/): AI is fast, confident, and helpful, which is exactly what makes it risky without boundaries. Here is what actually goes wrong, told by industry.
- [Our approach to AI safety](https://talktofred.ai/help/our-approach/): Fred combines baseline, regional, industry, and custom rules. Review the active checks and their behavior for your chosen deployment and channel.
- [Why conversational AI](https://talktofred.ai/help/why-conversational-ai/): For twenty years, marketing technology was built around the business, not the person it serves. The technology finally exists to remove the interpreters.
- [Fred Cloud](https://talktofred.ai/help/fred-cloud/): Run Fred through managed Cloud. Review website connector support, plan features and options for phone and SMS.
- [FAQ](https://talktofred.ai/help/faq/): Short answers to what buyers ask most. Want the long version? Each topic has its own help article, and Fred is in the corner if you would rather just ask.

## Results and Company
- [Results](https://talktofred.ai/results/): Explore how conversation signals can help your team prioritize follow-up.
- [About](https://talktofred.ai/about/): Not because AI is scary. Because ungoverned AI on your website is. When there's no real guardrail and no single source of truth, the bot's words become your words. Courts have said so.

## Industries
- [Industries](https://talktofred.ai/industries/): Fred ships with guardrails and boundaries built for regulated and high-stakes businesses, so it knows what to say, what to skip, and when to hand off to a person. Pick your field.
- [Healthcare](https://talktofred.ai/industries/healthcare/): Answer patient questions and book visits around the clock. Fred is designed not to diagnose or prescribe and can escalate configured requests to your licensed team.
- [Home Services & Construction](https://talktofred.ai/industries/home-services/): Catch the after-hours call, book the jobs that matter, and send your team a scored lead while the visitor is still on the page. HVAC, roofing, plumbing, electrical, and every trade that runs on the next call.
- [Fred for Automotive](https://talktofred.ai/industries/automotive/): Answer buyer and service questions and book appointments around the clock. Fred is designed not to guarantee prices or alter records and can hand deal decisions to your team.
- [Fred for Financial Services](https://talktofred.ai/industries/financial-services/): Answer client questions and capture leads around the clock. Fred is designed not to give financial advice or quote rates and can route licensed decisions to your team.
- [Legal & Compliance](https://talktofred.ai/industries/legal-compliance/): Answer callers and capture potential matters around the clock. Fred is designed not to give legal advice or evaluate a case and can route legal decisions to your attorneys.
- [Fred for Real Estate & Property](https://talktofred.ai/industries/real-estate/): Answer buyers, sellers, and residents around the clock. Fred is designed not to steer or value homes and can route licensed decisions to your team.
- [Insurance](https://talktofred.ai/industries/insurance/): Answer questions and capture quote requests around the clock. Fred is designed not to quote premiums or bind coverage and can route licensed decisions to your agents.
- [Travel & Transportation](https://talktofred.ai/industries/travel-transportation/): Answer travelers and riders around the clock. Fred is designed not to guarantee fares or finalize bookings in conversation and can route decisions to your specialists.
- [Health, Beauty & Wellness](https://talktofred.ai/industries/health-wellness/): Answer clients, members, and shoppers around the clock. Configure guardrails for your business and reserve professional decisions for your team.
- [Education & Childcare](https://talktofred.ai/industries/education/): Answer families, students, and prospects around the clock. Configure guardrails for your business and reserve professional decisions for your team.
- [Restaurants & Food Service](https://talktofred.ai/industries/restaurants/): Answer diners and capture bookings around the clock. Configure guardrails for your business and reserve professional decisions for your team.
- [Retail & E-commerce](https://talktofred.ai/industries/retail-ecommerce/): Answer shoppers and move the sale around the clock. Configure guardrails for your business and reserve professional decisions for your team.
- [Public Sector & Nonprofit](https://talktofred.ai/industries/public-sector-nonprofit/): Answer residents and supporters around the clock. Configure guardrails for your business and reserve professional decisions for your team.
- [Regulated & Age-Restricted](https://talktofred.ai/industries/regulated-restricted/): Answer customers around the clock in the businesses where one wrong answer is a license, a lawsuit, or a minor harmed. Fred age-gates, refuses what it must, and captures the rest.
- [Professional & B2B Services](https://talktofred.ai/industries/professional-services/): Answer prospects and clients around the clock. Configure guardrails for your business and reserve professional decisions for your team.
- [Funeral & Memorial Services](https://talktofred.ai/industries/funeral-memorial/): Families often research care outside office hours. Fred can explain published options and capture requests for your team. Pricing, authorizations, and arrangements stay with your funeral professionals.