Your website should talk back.
Help visitors get answers from your content, share an inquiry, and take the next step with your team. Fred brings text and voice conversations to your website.
Put your website content to work in conversation.
Proof, not promises.
“The last AI I tried promised a customer it would cancel their policy. That’s a compliance nightmare in insurance. I was done with chatbots after that. Fred is different. Not because it’s smarter, but because it’s bounded. It’s been tested against the things that could get me in trouble, and it knows the limits. I don’t worry about what Fred might say. I already know.”
Mark Ford
Licensed Insurance Agent, The Ford Agency
“We named our Fred ‘Cal,’ and within the first couple of days Cal was having real conversations that turned into signed maintenance contracts. One of them happened entirely in Spanish. Inside three months we could draw a straight line from Cal to nearly $100,000 in new business. Most of it came in after hours, when nobody was here to answer the phone. Cal gave our customers the answers they needed to take the next step with us.”
Martin Caballero
Owner, Bon Air Service Company
The agent that listens.
Talk to Fred.
Your current chatbot is costing you money.
Leads walk away.
Visitors get vague answers and leave without giving you their information.
One wrong response is a regulatory problem.
Healthcare, insurance, legal, finance. The AI does not know what it cannot say. You find out when it is too late.
Your content is wasted.
You have published hundreds of pages. Your chatbot ignores all of them.
Fred fixes all three.
Captures the inquiry.
Capture contact details through your configured workflow and connect follow-up to your CRM.
Stays in its lane.
Fred is designed to refuse medical advice, legal counsel, and financial recommendations. Configured rules help keep conversations within your business’s scope. How Fred earns trust →
Trained on your content.
Your website, your documents, your voice. Fred answers like you would.
Fred listens. Fred knows your business. And Fred is built to stay in its lane.
Talk to Fred.
Fred’s on duty.
Real Freds, working real businesses, right now.
ON DUTYCal
Service Closer
Serves
Bon Air HVAC
Quotes the right service and books it on the spot, in English and Spanish.
ON DUTYDash
Concierge
Serves
Prairie Lights
Helps visitors explore Prairie Lights.
ON DUTYOlivia
Loan Concierge
Serves
Lend With Me
Qualifies borrowers before they ever pick up the phone.
ON DUTYBen
Estimate Setter
Serves
Stellar Painting DFW
Turns “just looking” into booked estimates.
ON DUTYTex
Storm-Season Dispatch
Serves
Ameriana Roofing
Helps capture storm-season inquiries.
ON DUTYScout
Haul-Away Scheduler
Serves
NTX Junk Removal
Books the pickup while the lead is hot.
ON DUTYJM
3PL/4PL Virtual Assistant
Serves
Legendz Way
On brand. On message. On the record.
OPEN?
Next on the roster
Recruiting
Your business here
Meet your next website assistant. →
Set up. Test. Launch.
Choose your deployment, connect your content, configure the controls, and test with the questions visitors ask.
Step 01
Sign up for Fred Cloud or install the plugin.
No code, no developer required for either path. Start in our cloud dashboard or stay right inside your WordPress admin.
Step 02
Train Fred on your content.
Point Fred at your website pages, upload any documents you want him to know about, and pick the industry guardrail pack that matches your business.
Step 03
Launch and turn him on.
Set the voice, name your Fred, and hit the switch. Visitors start talking. Leads start coming in.
Know who to call first.
With an enabled integration, Fred can send lead scores and conversation summaries to your system. Delivery depends on your configuration and the receiving system.
Conversation context
See what the visitor needs.
Review the inquiry, the requested service and any stated timing. Use the original conversation to confirm important details.
Follow-up priorities
Give your team a starting point.
Use available signals alongside your team’s judgment. Scores are indicators to review, not predictions that someone will buy.
Enterprise architecture. Owner-operator pricing.
One platform price. You pay AI providers directly at their rates. No platform tax on every conversation.
Questions people ask Fred.
These are real questions, with real answers.
How is Fred different from ChatGPT or other AI chatbots?
Fred connects your website and documents to business-specific conversations. Configure guardrails around the topics your team handles, and test answers against your current content. Grounding and automated checks can still miss information or produce an incorrect answer.
Can Fred work for my industry?
Fred ships with industry and regional guardrail packs covering home services, healthcare, insurance, financial services, legal, automotive, travel, and more. If your industry isn’t listed, talk to us. Fred adapts to your rules.
Can I use my own OpenAI or Claude API key?
Yes. Fred uses your own API keys for OpenAI, Anthropic, Google, Grok, and ElevenLabs. Your provider bills you directly at published rates. No markup on every conversation.
How long does setup take?
Setup time depends on your deployment, content, and integrations. Choose a provider, prepare your content, configure guardrails and lead capture, and test before launch.
Put Fred to work.
Your next lead is on your website right now. Make sure someone answers.