Fred in three steps.
Install. Train on your content. Go live, with guardrails already on.
EXPLAINER VIDEO · What is Fred in 60 seconds
Live in about 20 minutes.
Step 1
Install Fred
Add Fred to your site. No developer, no code. The setup wizard walks you through it.
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Step 2
Train on your content
Point Fred at your pages and documents. It learns your services, your hours, and the way you do business.
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Step 3
Go live, guardrails on
Flip it live. Your industry guardrails are already enforced, so Fred is safe to put on your homepage from minute one.
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Set it up once. Fred works every shift after.
Talk to Fred.
What Fred does behind the scenes.
You see one friendly assistant. Underneath, a few systems work together so every answer is helpful, on-brand, and safe. Here is the plain-English version. Each one has a deeper page if you want it.
Reads the room
Fred figures out what a visitor actually wants, not just the words they typed, so it answers the real question.
How Fred understands visitors →Knows your business
Fred learns from your website, your documents, and your sources, so answers sound like you and stay accurate.
How Fred learns your content →Never out of line
Industry guardrails are built in and enforced before Fred speaks, so it does not say things your business would not.
How Fred stays in line →Uses the right AI
Fred picks the best model for the job from OpenAI, Anthropic, Google, or xAI, on your own keys, with no markup.
How Fred picks the model →Hands off your leads
Every captured lead syncs to your CRM in seconds, so your team follows up while the visitor is still warm.
How Fred connects to your CRM →Knows who to call first
Every conversation arrives scored and explained, so your team calls the hottest lead before anyone else.
See lead scoring in action →Why Fred is reliable enough for your homepage.
Most chatbots are a FAQ with a prompt taped on top. Fred is built in layers: rules enforced before it speaks, answers drawn from your content, security your legal team can review, and pricing that does not punish you for growing.
Rules enforced before Fred speaks
Every response passes through your industry guardrails before it ever reaches the visitor. The rules are enforced in code, not suggested in a prompt that a clever question can talk around.
Answers from your content, not the open internet
Fred answers from your pages, documents, and approved sources. When it does not know, it says so and offers to connect a person, instead of inventing an answer.
Security your legal team can review
Encryption in transit and at rest, PII handling, consent capture for GDPR and CCPA, rate limiting, and bot protection. When your compliance reviewer asks, hand them the trust page, we wrote it for them.
Economics that do not punish you for scaling
You bring your own AI provider keys and pay them directly at published rates. We charge for Fred, not a markup on every conversation, so busy months do not become surprise bills.
Go deeper on the parts that matter to you.
Guardrails
- Rules Fred can’t be talked out of
- 50+ industry packs, your custom rules on top
- How the discipline works →
Your Content
- Fred answers like you, because it learned from you
- Your site, your documents, your catalog
- How training works →
Buying Signals
- Intent, sentiment, and urgency on every conversation
- Your team knows who to call first
- How Fred reads the room →
AI Models
- Your keys, your provider, no markup
- OpenAI, Claude, Gemini, or Grok underneath
- How BYOAPI works →
See Fred work on your site.
Go live in about 20 minutes. Or ask Fred a question right now, it is in the corner of this page.