How It Works · Your Content
Fred answers like you, because it learned from you.
ChatGPT does not know your business. Fred does, because Fred is trained on your website, your documents, and your wording. Every page you ever published finally goes to work.
What that means for your visitors.
Most chatbots answer from generic training data or a vendor’s help docs. The visitor gets a vague answer, the page they needed never comes up, and the lead walks. Fred flips that: your content is the source of truth, and the conversation is how visitors finally find it.
Answers that sound like you
- Your services, your prices, your policies, in your wording
- Not a generic paragraph scraped from the open internet
- The expertise you already published, working every shift
The right page, surfaced
- Fred shows the relevant page, post, or product inside the widget
- Product cards with add-to-cart, right in the conversation
- Visitors stop hunting through menus; Fred is the navigation
Answers grounded in your content
- Fred answers from your indexed content, not general knowledge
- Designed to acknowledge missing information and route questions through your configured handoff. Review responses for unsupported answers.
- The question still becomes a lead for your team
Feed Fred what it needs to know.
Three ways in, no developer required. Point, index, done.
Your website
- Pages, posts, and products indexed automatically
- WooCommerce catalogs included
Your documents
- Upload PDF, Word, and Markdown files
- Price sheets, service guides, FAQs, policies
Other sites you choose
- Index content from external URLs
- Manufacturer specs, partner pages, supplier docs
Your website already knows the answers. Now it can say them.
Talk to Fred.
From answering questions to closing the sale.
Because Fred knows your catalog, the conversation does not stop at “here is a link.” Fred surfaces the product card, the booking page, or the service description inside the widget, with add-to-cart for WooCommerce stores. The visitor asks, sees, and acts without ever leaving the conversation. That is also what makes Fred’s lead scoring smarter: it scores what was surfaced and what the visitor did with it, not which URL they landed on. Curious what that looks like by the time it reaches your CRM? Take a look.
For the person who asks how.
How does Fred decide what to answer from?
Your content is indexed into a knowledge base. When a visitor asks something, Fred retrieves the most relevant pieces of your content first and answers from those, the technique evaluators call retrieval augmented generation, or RAG. The model is not free-styling from its training data; it is grounded in what you gave it.
What happens when the answer is not in my content?
Fred is designed to acknowledge missing information and route questions through your configured handoff. AI responses can still be incorrect or unsupported, so review answers and follow-up requests.
Where does my content live?
The WordPress plugin keeps its knowledge base on your hosting; Fred Cloud manages the index for you. Connected services can process content and conversations. Redaction, retention, and provider data use depend on your deployment and service settings.
What can I upload?
PDF, Word, and Markdown documents, alongside the automatic indexing of your site’s pages, posts, and WooCommerce products. You can also index external URLs you choose, like manufacturer specs or partner pages.
Does this work for voice too?
Fred supports website voice and text options. Confirm content sources, supported checks and provider requirements for your chosen setup. Responses can differ between conversations and channels.
How long does training take?
Setup includes selecting content, checking the index, configuring guardrails, and testing answers. The time required depends on your content and integrations. Follow the guides or add paid installation support.
Put your content to work.
Put the expertise on your website to work in conversation. Start with the content visitors ask about most.