Talk to Fred is the WordPress AI voice assistant that captures leads, trains on your content, and stays compliant in 35+ regulated industries. Live in 20 minutes.
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Most bots stay in line until someone asks the wrong question. Fred is built, not prompted, with your content as the source of truth.
Put any chatbot through three tests: can you trust it, does it produce outcomes, and can it talk. Most of the category fails the first test and never gets to the other two.
And the part most comparisons skip: with Fred you pay AI providers directly at their rates. We charge for Fred, not a markup on every message.
One trick with no foundation hallucinates, drifts off-topic, leaks data, and costs a fortune at scale. Fred stacks load-bearing layers underneath, so the experience on top is stable enough to put on your homepage.
Guardrails run in code before and after the AI, checking what goes in and what comes out. Jailbreaks and off-topic abuse are blocked deterministically, and crisis language always routes to crisis resources. See the guardrail layers →
Fred answers from your website, your uploads, and your products, not a vendor knowledge base or the open internet. It can surface the right page, product card, or booking slot inside the conversation.
Sensitive data is scrubbed before it reaches an AI provider. Rate limits resist abuse. Regional packs load the right privacy rules for your country, and every guardrail action is logged. Read the trust page →
You bring your own API keys and pay OpenAI, Anthropic, or your provider of choice at their rates. We charge for Fred. Scaling conversations doesn’t mean renegotiating per-message fees with us.
And on top of all of it: voice and chat in one widget. Visitors type or talk, same Fred, same rules. See how it works
Talk to Fred.
We fight approaches, not logos. Whatever you’re evaluating probably fits one of these.
A FAQ widget isn’t an AI agent. It answers from a fixed list, has no governance, no voice, and no idea who’s worth a callback. Fred is governed, grounded in your content, secure, and honest on cost, with voice on top. The widget category answers questions. Fred answers visitors and captures the lead.
Same direct provider economics, and that’s where the similarity ends. A GPT skin passes your prompt to the model and hopes. Fred adds architected guardrails, lead scoring, CRM delivery, and voice. If the plugin’s whole pitch is “it’s ChatGPT on your site,” that’s the problem, not the product.
Platforms that resell AI usage often mark up tokens 30 to 40 percent or more and meter every message. With Fred you pay providers directly at their rates, so direct spend buys hours of conversation, not dozens of minutes. You keep the economics the providers intended, and you keep the data relationship too.
The big enterprise agents are real products with real architecture, priced and implemented like it. Fred delivers enterprise-grade boundaries, grounding, and security without the enterprise invoice or the 12-week implementation. Most deployments go live in about 20 minutes.
A prompt is not a guardrail, and the internet is not your source of truth. A DIY embed has no enforcement outside the model, no PII scrubbing, no audit trail, and no answer when legal asks what it said last Tuesday. Fred exists so you don’t have to build all of that to turn AI on safely.
If your whole operation lives inside a helpdesk platform and its bundled bot covers what you need, that may genuinely be the convenient choice. Fred lives on your site and your stack, sends leads to the CRM you already run, and is built to stay in your lane. When you want the agent on your homepage rather than inside the inbox, that’s Fred.
Talk to Fred
Prompt & Pray
Guardrails
Enforced in code. Before and after every reply.
A polite request buried in a prompt
Source of truth
Your website. Your words. Nothing else.
The open internet and vendor docs
When it goes wrong
Blocked, logged, and provable.
A viral screenshot and a lawyer on the phone
Regulation
Built for it. 50+ compliance packs ready today.
Hope nobody asks
Economics
Pay providers direct. We never tax a conversation.
A markup on every single message
Voice
Type or talk. Same Fred. Same rules.
A text box and a typing dot
Proof beats promises. See what Fred has actually done, leads captured, guardrails held. See the results
Three Freds pointing at each other. Same engine, same rules, same brain. The only real question is where Fred lives.
Almost there but torn? If you run WordPress, the plugin is the fully loaded original. If you would rather never think about infrastructure, or you want the phone and messaging channels as they arrive, Fred Cloud is the better pick. It runs on WordPress too, and either way it is the same Fred.
Ask it the question that broke your last chatbot. Fred is in the corner of this page. Go live in about 20 minutes when you’re ready.
