Fred for car dealerships.
Answer inventory and financing questions, capture test-drive and trade-in leads, and book appointments around the clock, an AI agent that fills the showroom and never guarantees a price or a payment.
Every up, captured and routed.
A shopper finds your inventory page at 11pm and wants to know if it’s still available and what it’ll run them. Fred answers what it can, captures the lead with a sales-ready summary, and books the test drive, while final numbers stay with your team, in writing.
What Fred does
- Answers inventory, hours, financing and trade-in basics
- Captures test-drive, trade-in, and finance leads
- Books showroom and test-drive appointments
- Shares general price and payment ranges
When Fred hands off to you
- A guaranteed price, payment, or trade value
- A lemon law, warranty, or defect complaint
- A safety recall or fraud report
- A buyer ready for a sales consultant
What Fred won’t do
- Guarantee final price, financing, or trade-in value
- Promise a vehicle is available without confirming
- Alter a vehicle history record
Pre-configured for new and used dealerships: sales, finance, and trade-in inquiries; test-drive and showroom booking.
Showroom’s dark. Fred’s still selling.
Talk to Fred.
Server-side guardrails
The guardrails you manage in the admin, enforced before Fred replies.
Every dealership deployment runs the Automotive Sales & Service pack. This is the compliance panel you manage in the admin: the industry pack automation, your own custom rules, and the hard limits Fred holds no matter how it’s asked. All of it is enforced in code before a word reaches the visitor. Not a suggestion in a prompt a clever question can talk around.
Automated Guardrail Actions
Pack rules enforced in addition to baseline protections.industry.automotive
| Rule ID | Action | Severity | Phase | Message | Triggers |
|---|---|---|---|---|---|
| auto-escalate-safety | ESCALATE | S4 | input | I'm escalating this to our compliance team immediately. If there's an immediate safety risk, contact NHTSA or local law enforcement. For recalls, check NHTSA.gov/recalls. | contains: safety recall, vehicle recall, report fraud +13 |
| auto-no-price-guarantee | DENY | S3 | input | Final pricing, financing terms, and trade values are confirmed in writing at the dealership. I can share estimates, but a sales consultant will provide exact figures based on your full situation. | contains: guarantee price, lock in rate, final out the door price +12 |
| auto-no-record-changes | DENY | S3 | input | Vehicle history records can't be altered. If there's a legitimate error, I'll connect you with our team who can guide you through the proper dispute process. | contains: update service record, change accident report, modify my claim +11 |
| auto-no-trade-valuations | DENY | S3 | output | Trade-in values require an in-person appraisal based on condition, mileage, and market factors. I can share general market ranges, but a sales consultant will provide your actual value. | contains: your trade is worth $, your vehicle is valued at $, trade-in value of $ +7 |
| auto-complaint-escalate | ESCALATE | S2 | input | I understand your frustration. Let me connect you with our customer relations manager who can review your situation and work toward a resolution. | contains: lemon law, warranty claim, defective vehicle +14 |
| auto-service-escalate | ESCALATE | S2 | input | Let me get you scheduled with our service department. I'll connect you to set up an appointment at a time that works. | contains: schedule service, oil change appointment, need maintenance +14 |
| auto-sales-escalate | ESCALATE | S2 | input | Great, let me connect you with a sales consultant who can walk you through what we have available and find the right fit for you. | contains: looking for a car, want to buy a vehicle, test drive +15 |
| auto-disclaimer | DISCLAIMER | S2 | output | contains: estimate, quote, payment +11 |
Hard limits
The boundaries Fred holds, no matter how a visitor asks.
- Never guarantees a final price, financing terms, or trade-in value, those are confirmed in writing
- Never alters a vehicle history or service record
- Routes safety recalls and fraud to the right authority (NHTSA, law enforcement)
- Books service and sales with a real person, never closes the deal itself
Your custom rules
Layered on top of the pack, unique to your business. No developer required.
The pack is the starting line, not the ceiling. Every deployment can add its own rules in the admin, block, warn, or just log on any phrase you choose, in either phase, with your own response message. They run right alongside the pack.
- BLOCKoff-topic requests that aren't your business
- WARNbefore anyone is quoted a firm price or rate
- LOGwhen a visitor asks about a specific VIN or vehicle
These industry rules stack on top of the always-on baseline, your region’s privacy and consumer-protection rules, and macro overlays. See how the guardrail layers work
Know which lead to call back first.
Every conversation lands in your CRM with a lead score, a purchase probability, and a plain-language summary. The buyer ready to test drive and the trade-in lead get called before the casual browser, so your team works the highest-value lead first instead of guessing.
Dealership questions.
Will Fred quote a price or payment?
No. Final pricing, financing, and trade values are confirmed in writing by your team. Fred shares general ranges and routes the buyer to a sales consultant.
Is the vehicle still available?
Fred won’t promise availability it can’t confirm. It captures the lead and connects the buyer with your team to verify and hold the vehicle.
How does Fred handle trade-ins?
Fred explains the process and captures the details, but actual trade value comes from an in-person appraisal by your team, not a number over chat.
Can it book a test drive?
Yes. Fred books showroom and test-drive appointments and captures finance and trade-in leads with a sales-ready summary.
Sell every up. Stay in your lane.
Go live in about 20 minutes. Or ask Fred a question right now, it is in the corner of this page.