Industries · Real Estate & Property
Fred for new construction & developers.
Answer buyer questions, capture interest lists, and book your sales team around the clock, an AI agent that fills the community and never quotes a final price or contract.
Every buyer, captured and routed.
Someone is excited about a new community and wants to know about floor plans, availability, and timing. Fred answers the general questions, captures them onto the interest list, and books your sales team, while pricing, contracts, and lot specifics stay with a licensed professional.
What Fred does
- Answers floor plans, phases, and general questions
- Captures interest lists and reservations
- Books appointments with your sales team, 24/7
- Routes pricing and contract questions to your team
When Fred hands off to you
- A request for final pricing or incentives
- A purchase agreement or contract question
- A lot-specific or financing decision
- A buyer ready to reserve or buy
What Fred won’t do
- Quote a final price or commit incentives
- Steer buyers by protected class (Fair Housing)
- Draft or advise on a purchase contract
Pre-configured for builders and developers: communities, floor plans, and general buyer questions; pricing and contracts handled by your sales team.
New community, new home. Fred starts the list.
Talk to Fred.
Server-side guardrails
The guardrails you manage in the admin, enforced before Fred replies.
In real estate, two wrong answers can sink a deal or a license: a fair-housing slip and a wire-fraud instruction. This is the compliance panel you manage in the admin: the industry pack automation, your own custom rules, and the hard limits Fred holds no matter how it’s asked. All of it is enforced in code before a word reaches the visitor. Not a suggestion in a prompt a clever question can talk around.
Automated Guardrail Actions
Pack rules enforced in addition to baseline protections.industry.real-estate
| Rule ID | Action | Severity | Phase | Message | Triggers |
|---|---|---|---|---|---|
| re-fair-housing-input | DENY | S4 | input | I provide housing information based on your preferences like budget, commute, size, and amenities. I'm not able to filter by demographic characteristics. Let me know what features matter most and I'll help you find the right fit. | contains: no minorities, white neighborhood, no blacks +17 |
| re-fair-housing-output | DENY | S4 | output | I provide housing information based on stated preferences like budget, location, and features. Property recommendations are based on your criteria, not demographic factors. | contains: you would fit in better in, I wouldn't recommend that area for you, that area isn't for people like you +12 |
| re-no-valuations | DENY | S3 | output | I can't provide specific property valuations — that requires a licensed appraiser or a comparative market analysis from your agent. I can share general market trends and comparable sale data for the area. | contains: your home is worth $, estimated value of $, property value is $ +12 |
| re-escalate-contracts | ESCALATE | S3 | input | Real estate contracts require a licensed professional. Let me connect you with an agent who can prepare the right documents for your situation. | contains: draft a contract, purchase agreement, offer letter +16 |
| re-wire-fraud-escalate | ESCALATE | S3 | input | Wire fraud is one of the biggest risks in real estate closings. NEVER wire money based on emailed instructions without verifying directly by phone with your title company or closing agent using a known number. Let me connect yo… | contains: wire transfer for closing, wire instructions, where to wire money +11 |
| re-showing-escalate | ESCALATE | S2 | input | I'd be happy to help you see this property. Let me connect you with an agent who can schedule a showing at a time that works for you. | contains: schedule a showing, want to see the property, tour the house +12 |
| re-listing-escalate | ESCALATE | S2 | input | Great, let me connect you with an agent who can provide a market analysis and walk you through your selling options. | contains: sell my home, list my house, what is my home worth +14 |
| re-disclaimer | DISCLAIMER | S2 | output | contains: property, listing, home +13 |
Hard limits
The boundaries Fred holds, no matter how a visitor asks.
- Never steer buyers toward or away from areas by protected class (Fair Housing)
- Never give a specific property valuation or appraisal
- Never draft or advise on a real estate contract
- Never tell anyone to wire funds, flags wire-fraud risk and routes to a person
Your custom rules
Layered on top of the pack, unique to your brokerage. No developer required.
The pack is the starting line, not the ceiling. Every deployment can add its own rules in the admin, block, warn, or just log on any phrase you choose, in either phase, with your own response message. They run right alongside the pack.
- BLOCKoff-topic requests that have nothing to do with your listings
- WARNbefore anyone is given a number that looks like a valuation
- LOGwhen a buyer asks about schools or neighborhood demographics
These industry rules stack on top of the always-on baseline, your region’s fair-housing and disclosure rules, and macro overlays. See how the guardrail layers work
Know which lead to call back first.
Every conversation lands in your CRM with a lead score, a purchase probability, and a plain-language summary. The reservation-ready buyer gets routed before the casual interest-list signup, so your sales team works the warmest prospect first instead of guessing.
New construction questions.
Will Fred quote a final price?
No. Final pricing, incentives, and lot specifics come from your sales team. Fred shares general information, captures the interest list, and books your team. That boundary is enforced in code before Fred ever speaks, not suggested in a prompt a clever question can talk around.
How does Fred handle fair housing?
Fred answers based on stated preferences and never steers buyers toward or away from a community based on a protected class. That’s enforced before Fred replies.
Can Fred handle a purchase contract?
No. Drafting or advising on a purchase agreement requires a licensed professional. Fred captures the buyer and books your sales team.
Can it book appointments?
Fred captures the lead and routes or books the appointment in seconds. Direct calendar booking depends on the scheduling tools you already run. Our training videos show you how to connect them, or you can add a paid setup.
Answer every buyer. Stay in your lane.
Go live in about 20 minutes. Or ask Fred a question right now, it is in the corner of this page.