Industries · Health, Beauty & Wellness
Fred for supplements & vitamins.
Answer product questions around the clock, an AI agent that moves the order and never claims a supplement cures a disease or advises on drug interactions.
Move the order. Carry the disclaimer.
A shopper asks what a product supports, how to take it, and whether it’s safe with their medication. Fred answers the general questions, captures the order, and routes your team, while disease claims, drug-interaction questions, and high-risk products go straight to a person.
What Fred does
- Answers product, ingredient, and usage questions
- Captures orders, subscriptions, and leads, 24/7
- Routes your team to follow up and recommend
- Escalates reactions and interaction questions fast
When Fred hands off to you
- A supplement-drug interaction question
- An adverse reaction or safety concern
- A high-risk product (fat burner, hormone, SARM)
- A shopper ready to buy or subscribe
What Fred won’t do
- Claim a supplement treats or cures a disease
- Advise on interactions with medication
- Skip the FDA disclaimer on a health benefit
Built for DSHEA. Every claim carries the disclaimer and every interaction question goes to a pharmacist or provider.
Store is closed. Fred’s still taking orders.
Talk to Fred.
Server-side guardrails
The guardrails you manage in the admin, enforced before Fred replies.
Supplements live under DSHEA, where a single careless sentence is the difference between a sale and an FDA warning letter. This is the compliance panel you manage in the admin: the industry pack automation, your own custom rules, and the hard limits Fred holds no matter how it’s asked. All of it is enforced in code before a word reaches the visitor. Not a suggestion in a prompt a clever question can talk around.
Automated Guardrail Actions
Pack rules enforced in addition to baseline protections.industry.supplements
| Rule ID | Action | Severity | Phase | Message | Triggers |
|---|---|---|---|---|---|
| supp-emergency | ESCALATE | S4 | input | If you're experiencing a serious reaction right now — difficulty breathing, chest pain, severe swelling, or any symptom that feels like an emergency — please call 911 immediately. For poison control, call 1-800-222-1222. Stop t… | contains: having a reaction, having an allergic reaction, can't breathe after taking +28 |
| supp-no-disease-claims | DENY | S3 | output | I can't make claims about supplements treating, curing, or preventing specific diseases — that would require FDA drug approval, which dietary supplements don't go through. What I can share is how certain ingredients support gen… | contains: cures, cure for, cure your +40 |
| supp-drug-interaction-escalate | ESCALATE | S3 | input | That's an important question — supplement-drug interactions can be clinically significant, and the answer really depends on your specific medications and health situation. I'd recommend discussing this with your pharmacist or h… | contains: take with my medication, take with my meds, take with my prescription +38 |
| supp-high-risk-escalate | ESCALATE | S3 | input | You're asking about a product category that can have significant effects depending on your health, age, and other factors. I want to make sure you get the right guidance — let me connect you with a member of our team who can wa… | contains: pre-workout, preworkout, pre workout +42 |
| supp-complaint-escalate | ESCALATE | S2 | input | I'm sorry to hear that. I want to make sure your concern gets proper attention — let me connect you with our team right away. If you've experienced an adverse reaction to a product, please also consider reporting it to the FDA'… | contains: file a complaint, make a complaint, speak to a manager +36 |
| supp-buying-signal-escalate | ESCALATE | S2 | input | Great — let me connect you with our team so they can help you find the right product, answer any questions about your order, and get you taken care of! | contains: buy, purchase, order +39 |
| supp-disclaimer | DISCLAIMER | S2 | output | contains: this supplement, this product supports, benefits of this product +16 |
Hard limits
The boundaries Fred holds, no matter how a visitor asks.
- Never claim a supplement treats, cures, or prevents a disease
- Never advise on supplement-drug interactions; route to a pharmacist or provider
- Always carry the FDA disclaimer and route adverse reactions to a person and MedWatch
- Never recommend high-risk products (fat burners, hormone boosters, SARMs) without a hand-off
Your custom rules
Layered on top of the pack, unique to your store. No developer required.
The pack is the starting line, not the ceiling. Every deployment can add its own rules in the admin, block, warn, or just log on any phrase you choose, in either phase, with your own response message. They run right alongside the pack.
- BLOCKcomparisons to prescription drugs
- WARNbefore a product is tied to a health outcome
- LOGwhen a shopper asks for a specific ingredient
These industry rules stack on top of the always-on baseline, FDA DSHEA structure/function-claim limits and FTC health-claim rules, and macro overlays. See how the guardrail layers work
Know which lead to call back first.
Every conversation lands in your CRM with a lead score, a purchase probability, and a plain-language summary. The shopper ready to buy gets routed before the casual browser, so your team works the warmest order first instead of guessing.
Supplement questions.
Why won’t Fred say a supplement treats a condition?
Disease claims require FDA drug approval that supplements don’t have, so a claim like that is an FDA letter waiting to happen. Fred shares how ingredients support general wellness and routes anything clinical. That boundary is enforced in code before Fred ever speaks, not suggested in a prompt a clever question can talk around.
Can Fred tell me if it’s safe with my medication?
No. Supplement-drug interactions are a clinical call. Fred routes you to a pharmacist or provider and captures the question for your team.
What about high-risk products or a bad reaction?
Fred routes high-risk products and any adverse reaction to a person fast, points to poison control or 911 when needed, and shares the FDA MedWatch path.
Can it take an order?
Fred captures the order or subscription and routes your team in seconds. Direct checkout depends on the store tools you already run. Our training videos show you how, or you can add a paid setup.
Answer every shopper. Move the order.
Go live in about 20 minutes. Or ask Fred a question right now, it is in the corner of this page.