Industries · Retail & E-commerce

Fred for online stores & DTC.

Answer shoppers around the clock, an AI agent that moves the sale and answers questions, and never takes a card number, promises a warranty, or touches an order it can’t see.

Move the sale. Never take the card.

A shopper wants to know if something is in stock, how shipping works, and where their order is. Fred answers the general questions, captures the lead, and routes support, while card details, order changes, and fraud reports go straight to a person and your secure checkout.

What Fred does

  • Answers product, shipping, and policy questions
  • Captures sales leads and bulk requests, 24/7
  • Routes support to handle orders and accounts
  • Escalates fraud and unauthorized charges fast

When Fred hands off to you

  • Any payment-card details
  • An order status, change, or cancellation
  • A fraud or unauthorized-charge report
  • A bulk, wholesale, or custom request

What Fred won’t do

  • Accept a card number or CVV in chat
  • Guarantee a warranty or money-back promise
  • Act on an order without routing to support

Built for PCI-DSS and FTC rules. Every payment and order action stays in your secure systems.

Store never closes. Fred’s still selling.

Talk to Fred.

Server-side guardrails

The guardrails you manage in the admin, enforced before Fred replies.

Online retail runs on payments and promises, the two places a careless answer turns into a chargeback, a lawsuit, or a breach. This is the compliance panel you manage in the admin: the industry pack automation, your own custom rules, and the hard limits Fred holds no matter how it’s asked. All of it is enforced on our servers before a word reaches the visitor. Not a suggestion in a prompt a clever question can talk around.

Automated Guardrail Actions

Pack rules enforced in addition to baseline protections.industry.ecommerce

8 rules active
Rule IDActionSeverityPhaseMessageTriggers
ec-no-card-captureDENYS4inputFor your security, I can't accept payment card details in this conversation. Please use the secure checkout on our website — your card information is encrypted and protected there. If you need help with checkout, I can walk you…contains: card number, credit card is, debit card is +6
ec-fraud-escalateESCALATES3inputI take that seriously. Let me connect you with our support team right away — they can secure your account, investigate the charge, and get this resolved. If you haven't already, also contact your card issuer to flag the activity.contains: unauthorized charge, unauthorized purchase, didn't place this order +10
ec-no-warranty-promisesDENYS3outputWarranty terms depend on the specific product and manufacturer. I don't want to get any details wrong — let me point you to the product page where the full warranty information is listed, or I can connect you with someone who c…contains: comes with a lifetime warranty, guaranteed for life, we guarantee it will +7
ec-order-verificationESCALATES3inputI don't have access to individual order details, but our support team does. Let me connect you — they can pull up your order and take care of whatever you need.contains: order status, where is my order, where is my package +17
ec-returns-escalateESCALATES2inputI can help get that started. Let me connect you with our support team — they'll set up the return or exchange and make sure you're taken care of.contains: want to return, return this, send it back +18
ec-complaint-escalateESCALATES2inputI'm sorry about your experience. Let me connect you with someone who has the authority to make this right. Your feedback matters and I want to make sure it gets to the right person.contains: file a complaint, speak to a manager, talk to a supervisor +14
ec-buying-escalateESCALATES2inputFor bulk, wholesale, or custom orders, let me connect you with our sales team — they can put together pricing and handle everything for you.contains: bulk order, wholesale pricing, volume discount +15
ec-refund-policyDISCLAIMERS2outputcontains: refund, return, exchange +5

Hard limits

The boundaries Fred holds, no matter how a visitor asks.

  • Never accept a card number, CVV, or payment details in chat
  • Never guarantee a warranty, lifetime, or money-back promise the product can't back
  • Never act on an order, refund, or account change without routing to support
  • Always route fraud and unauthorized-charge reports to a person fast

Your custom rules

Layered on top of the pack, unique to your store. No developer required.

Unlimited

The pack is the starting line, not the ceiling. Every deployment can add its own rules in the admin, block, warn, or just log on any phrase you choose, in either phase, with your own response message. They run right alongside the pack.

  • BLOCKany payment-card details in chat
  • WARNbefore a warranty or delivery date is promised
  • LOGwhen a shopper asks about a specific product
Add your own rule

These industry rules stack on top of the always-on baseline, PCI-DSS payment-security rules and FTC consumer-protection law, and macro overlays. See how the guardrail layers work

Know which lead to call back first.

Every conversation lands in your CRM with a lead score, a purchase probability, and a plain-language summary. The shopper ready to buy or place a bulk order gets routed before the browser, so your team works the warmest sale first instead of guessing.

Online store questions.

Why won’t Fred take my card to place an order?

Payment details belong in secure, PCI-compliant checkout, never a chat box. Fred walks you to checkout and routes support for anything order-related. That boundary is enforced on our servers before Fred ever speaks, not suggested in a prompt a clever question can talk around.

Can Fred check my order status?

Fred doesn’t have access to individual orders, but support does. Fred routes you there in seconds to track, change, or cancel.

What if there’s a fraudulent charge?

Fred takes it seriously, routes support to secure your account immediately, and reminds you to flag it with your card issuer.

Can it handle a bulk or wholesale order?

Fred captures the details and routes your sales team to quote and set it up. Direct ordering depends on the tools you already run. Our training videos show you how, or you can add a paid setup.

Answer every shopper. Move the sale.

Go live in about 20 minutes. Or ask Fred a question right now, it is in the corner of this page.