Industries · Regulated & Age-Restricted
Answer customers around the clock, an AI agent that answers product questions and captures the lead, and never completes a sale, skips a check, or helps an illegal transfer.
A customer wants to know about a model, what a transfer involves, and your hours. Fred answers the general questions and captures the lead, while every sale, eligibility question, and prohibited request goes to your FFL or gets shut down.
Built for the Gun Control Act, NFA, and ITAR. Every transaction completes in person through your FFL.
Talk to Fred.
Server-side guardrails
Firearms retail runs on federal and state law, where one wrong answer about a transfer, an eligibility question, or a prohibited modification is a federal matter. This is the compliance panel you manage in the admin: the industry pack automation, your own custom rules, and the hard limits Fred holds no matter how it’s asked. All of it is enforced on our servers before a word reaches the visitor. Not a suggestion in a prompt a clever question can talk around.
Pack rules enforced in addition to baseline protections.industry.firearms
| Rule ID | Action | Severity | Phase | Message | Triggers |
|---|---|---|---|---|---|
| firearms-age-gate | CLARIFY | S4 | input | Federal law requires you to be at least 21 for handguns and handgun ammunition, and at least 18 for long guns and long gun ammunition. Can you confirm you meet the age requirement for what you're interested in? | contains: buy a gun, purchase firearm, purchase a gun +30 |
| firearms-no-sales | ESCALATE | S4 | input | All firearm and ammunition transactions must be completed in person through our FFL. Let me capture your information so our team can follow up with you about availability and the transfer process. | contains: ship a gun, ship a firearm, ship to my FFL +33 |
| firearms-safety-escalate | ESCALATE | S4 | input | I'm flagging this for our compliance team immediately. If there is an immediate safety risk, please contact local law enforcement or call 911. | contains: straw purchase, buy for someone else, purchasing for another person +44 |
| firearms-disclaimer | DISCLAIMER | S2 | output | contains: firearm, gun, rifle +38 | |
| firearms-prohibited-activity | DENY | S4 | input | I can't help with that. Federal law prohibits certain firearm transactions and modifications. If you have questions about what's legal, our FFL team can walk you through the requirements. | contains: no background check, skip background check, avoid background check +31 |
| firearms-prohibited-persons | ESCALATE | S4 | input | Firearm eligibility depends on federal and state law. I need to connect you with our FFL team — they can help determine eligibility and walk you through the legal requirements for your situation. | contains: I'm a felon, I have a felony, felony conviction +44 |
| firearms-interstate | ESCALATE | S3 | input | Interstate firearm transfers have specific federal requirements. Let me connect you with our FFL team — they can coordinate the transfer process and make sure everything is handled correctly. | contains: ship to another state, transfer to another state, buy from out of state +19 |
| firearms-nfa-items | ESCALATE | S3 | input | NFA items like suppressors and short-barreled rifles have additional federal registration requirements. Let me connect you with our team — they can walk you through the process, wait times, and whether the item is available in… | contains: suppressor, silencer, buy a suppressor +31 |
| firearms-state-specific | ESCALATE | S3 | input | Firearms laws vary significantly by state and change frequently. Let me connect you with our team — they stay current on the laws in your area and can give you accurate, up-to-date information. | contains: legal in my state, legal in California, legal in New York +50 |
| firearms-export-itar | DENY | S4 | input | International firearms and ammunition shipments are strictly controlled by federal export regulations. I can't assist with that. If you have a legitimate export inquiry, please contact our compliance team directly. | contains: ship internationally, ship overseas, ship to another country +24 |
The boundaries Fred holds, no matter how a visitor asks.
Layered on top of the pack, unique to your shop. No developer required.
The pack is the starting line, not the ceiling. Every deployment can add its own rules in the admin, block, warn, or just log on any phrase you choose, in either phase, with your own response message. They run right alongside the pack.
These industry rules stack on top of the always-on baseline, the Gun Control Act, the NFA, ITAR, and your state’s firearms law, and macro overlays. See how the guardrail layers work
Every conversation lands in your CRM with a lead score, a purchase probability, and a plain-language summary. The customer ready to buy gets routed to your FFL team first, so they work the warmest lead instead of fielding the same questions.
No. Every firearm and ammunition transaction completes in person through your FFL. Fred answers product questions, age-gates intent, and captures your information for the team to follow up. That boundary is enforced on our servers before Fred ever speaks, not suggested in a prompt a clever question can talk around.
Fred routes you to the FFL team rather than guessing, since eligibility depends on federal and state law. It won’t tell you if you’ll pass or be denied.
Fred routes NFA items and interstate transfers to your team, who handle the registration and paperwork. It explains the process in general terms only.
Fred shuts down straw purchases, prohibited modifications, and anything that skips a background check, and flags safety threats for your compliance team.
Go live in about 20 minutes. Or ask Fred a question right now, it is in the corner of this page.
