Choose Your Fred
One Fred. Three ways to run him.
Choose how to run Fred: on your WordPress hosting or through managed Cloud, with phone and SMS available through Fred Everywhere. Compare features and integration requirements for your choice.
The thirty-second decision.
No spec sheet required. Pick the line that sounds like you.
“I run WordPress and want it all under my own roof.”
- That is Fred Plugin, the fully loaded original
- Lives inside your site, deepest WooCommerce integration
- Your hosting, your keys, your data
“Any website, and I never want to think about infrastructure.”
- That is Fred Cloud, a lightweight connector plus a content ingester
- We run the brain, you keep your keys and own your data
- Every new channel we ship lands here first
“I want Fred beyond the website, on the phone and in messages.”
- That is Fred Everywhere, available now
- Website, phone, and SMS
- An add-on to Fred Cloud with channel requirements to review
What changes, and what doesn’t.
Where Fred lives
- Plugin: inside your WordPress site, on your hosting
- Cloud: on our servers, reached by a lightweight connector
- Everywhere: on Fred Cloud, across phone and messaging
Who runs the plumbing
- Plugin: you do, fully under your roof
- Cloud: we do, you add a thin connector and we keep it current
- Everywhere: we do, across the website, phone, and SMS
What never changes
- The guardrails, the content training, the lead scoring
- Your own AI keys, paid to providers at their rates
- Website voice and text options
Choose where Fred runs, then configure the content, guardrails, and integrations for your business.
Talk to Fred.
What to review for your deployment.
Guardrail coverage
Content sources
Conversation signals
Supported channels
Provider costs
Hosting and support
Still torn? See them side by side.
The compare page lays Fred Plugin, Fred Cloud, and Fred Everywhere out next to each other, and puts Fred up against the prompt-and-pray bots too.