Choose Your Fred
One Fred. Three ways to run him.
Same engine, same guardrails, same brain. The only real question is where Fred lives. Answer one question and you will know in thirty seconds.
The thirty-second decision.
No spec sheet required. Pick the line that sounds like you.
“I run WordPress and want it all under my own roof.”
- That is Fred Plugin, the fully loaded original
- Lives inside your site, deepest WooCommerce integration
- Your hosting, your keys, your data
“Any website, and I never want to think about infrastructure.”
- That is Fred Cloud, a lightweight connector plus a content ingester
- We run the brain, you keep your keys and own your data
- Every new channel we ship lands here first
“I want Fred beyond the website, on the phone and in messages.”
- That is Fred Everywhere, on the roadmap
- Phone, SMS, WhatsApp, and direct messages
- Built on Fred Cloud, switched on as channels ship
What changes, and what doesn’t.
Where Fred lives
- Plugin: inside your WordPress site, on your hosting
- Cloud: on our servers, reached by a lightweight connector
- Everywhere: on Fred Cloud, across phone and messaging
Who runs the plumbing
- Plugin: you do, fully under your roof
- Cloud: we do, you add a thin connector and we keep it current
- Everywhere: we do, channels switch on as they ship
What never changes
- The guardrails, the content training, the lead scoring
- Your own AI keys, paid to providers at their rates
- Voice and chat, same Fred, same brain
Wherever Fred lives, it is the same Fred, and it is never out of line.
Talk to Fred.
The same in every Fred.
Same guardrails
Same content training
Same lead scoring
Same voice and chat
Same pay-your-provider pricing
Same Fred
Still torn? See them side by side.
The compare page lays Fred Plugin, Fred Cloud, and Fred Everywhere out next to each other, and puts Fred up against the prompt-and-pray bots too.