Fred Plugin
The whole Fred, under your own roof.
A WordPress plugin that runs on your hosting and connects to the AI services you choose. Review the data sent to providers and integrations as part of setup.
Why owners pick the plugin.
Run Fred from the WordPress site you manage, with your choice of connected AI provider. Review hosting, provider, and integration requirements before launch.
Your hosting, your data
- Fred runs inside your WordPress install, not a rented dashboard
- Conversations stay in your database, PII redacted before storage
- Nothing about your business passes through a middleman
Your keys, no markup
- Bring your own OpenAI, Claude, Gemini, or Grok keys
- Providers bill you directly at published rates
- We charge for Fred, never a tax on every message
Deepest WooCommerce integration
- Product cards and add-to-cart right inside the chat
- Fred reads your catalog and surfaces the right item
- The conversation closes the sale without leaving the widget
Everything Fred does, all of it included.
Run Fred on your own WordPress hosting. Review the plugin’s features, provider requirements and integrations for your site.
Guardrails
- Industry guardrail packs with coverage to review
- Your own custom rules stacked on top
- How the guardrails work →
Your content + signals
- Trained on your pages, documents, and catalog
- Intent, sentiment, and urgency scored on every chat
- How training works →
Voice and integrations
- Website voice and text options
- Two-phase webhooks into your CRM
- What lands in your CRM →
Your site, your keys, your data. Fred just goes to work.
Talk to Fred.
For the person who asks how.
What do I need to run the plugin?
A WordPress site and an API key from a supported provider. Install the plugin, prepare your content, configure guardrails and integrations, and test before launch. Follow the setup guides or add paid installation support.
What does BYOAPI mean for my bill?
Bring your own API key. Your provider bills you directly at their published rates, and we never mark up a message. You pay one price for Fred and your AI usage stays between you and your provider. How the model choice works →
Where does my data live?
The plugin runs on your WordPress hosting and connects to your selected providers and integrations. Review where content, transcripts, lead fields, logs, and backups are processed or retained. Confirm redaction coverage for each data path; a setting does not establish that every sensitive detail is removed.
How is this different from Fred Cloud?
Same Fred, different address. The plugin lives inside your WordPress site and you run the infrastructure. Fred Cloud runs on our servers and connects with a lightweight connector on any website. If you want the phone and messaging channels as they ship, those arrive through Fred Cloud first. Choose your Fred →
Will it slow my site down?
The widget loads asynchronously and the heavy lifting happens through your AI provider, not your server. Fred is built to sit on a live homepage without dragging your page speed.
Can my legal team review it?
Review the available security and data-handling controls for your deployment, including hosting, provider connections, redaction, consent, and access. Confirm their scope and supporting evidence with your reviewer. See the trust page.
Put the full Fred on your WordPress site.
Fred on your WordPress site. Your hosting and your provider keys, with setup guided by your content and integrations.