Industries · Health, Beauty & Wellness
Fred for supplements & vitamins.
Answer product questions around the clock. Configure guardrails for your business and reserve professional decisions for your team.
Move the order. Carry the disclaimer.
A shopper asks what a product supports, how to take it, and whether it’s safe with their medication. Fred answers the general questions, captures the order, and routes your team, while disease claims, drug-interaction questions, and high-risk products go straight to a person.
What Fred does
- Answers product, ingredient, and usage questions
- Captures orders, subscriptions, and leads, 24/7
- Routes your team to follow up and recommend
- Escalates reactions and interaction questions fast
When Fred hands off to you
- A supplement-drug interaction question
- An adverse reaction or safety concern
- A high-risk product (fat burner, hormone, SARM)
- A shopper ready to buy or subscribe
What Fred won’t do
- Claim a supplement treats or cures a disease
- Advise on interactions with medication
- Skip the FDA disclaimer on a health benefit
Built for DSHEA. Every claim carries the disclaimer and every interaction question goes to a pharmacist or provider.
Store is closed. Fred’s still taking orders.
Talk to Fred.
Server-side guardrails
Example rules to review and configure for your deployment.
Supplements live under DSHEA, where a single careless sentence is the difference between a sale and an FDA warning letter. The panel below illustrates industry rules, custom rules, and intended boundaries. Configured checks target recognized patterns; they can miss context or flag harmless content. Confirm the active rules and test them for your deployment. Example messages are illustrative and must be adapted to your services and escalation workflow.
Automated Guardrail Actions
Pack rules enforced in addition to baseline protections.industry.supplements
| Rule ID | Action | Severity | Phase | Message | Triggers |
|---|---|---|---|---|---|
| supp-emergency | ESCALATE | S4 | input | If you're experiencing a serious reaction right now — difficulty breathing, chest pain, severe swelling, or any symptom that feels like an emergency — please call 911 immediately. For poison control, call 1-800-222-1222. Stop t… | contains: having a reaction, having an allergic reaction, can't breathe after taking +28 |
| supp-no-disease-claims | DENY | S3 | output | I can't make claims about supplements treating, curing, or preventing specific diseases — that would require FDA drug approval, which dietary supplements don't go through. What I can share is how certain ingredients support gen… | contains: cures, cure for, cure your +40 |
| supp-drug-interaction-escalate | ESCALATE | S3 | input | That's an important question — supplement-drug interactions can be clinically significant, and the answer really depends on your specific medications and health situation. I'd recommend discussing this with your pharmacist or h… | contains: take with my medication, take with my meds, take with my prescription +38 |
| supp-high-risk-escalate | ESCALATE | S3 | input | You're asking about a product category that can have significant effects depending on your health, age, and other factors. I want to make sure you get the right guidance — let me connect you with a member of our team who can wa… | contains: pre-workout, preworkout, pre workout +42 |
| supp-complaint-escalate | ESCALATE | S2 | input | I'm sorry to hear that. I want to make sure your concern gets proper attention — let me connect you with our team right away. If you've experienced an adverse reaction to a product, please also consider reporting it to the FDA'… | contains: file a complaint, make a complaint, speak to a manager +36 |
| supp-buying-signal-escalate | ESCALATE | S2 | input | Great — let me connect you with our team so they can help you find the right product, answer any questions about your order, and get you taken care of! | contains: buy, purchase, order +39 |
| supp-disclaimer | DISCLAIMER | S2 | output | contains: this supplement, this product supports, benefits of this product +16 |
Hard limits
Intended boundaries for the configured rules. Detection and handoff are not guaranteed.
- Do not claim a supplement treats, cures, or prevents a disease
- Do not advise on supplement-drug interactions; route to a pharmacist or provider
- Configure the intended response to carry the FDA disclaimer and route adverse reactions to a person and MedWatch
- Do not recommend high-risk products (fat burners, hormone boosters, SARMs) without a hand-off
Your custom rules
Layered on top of the pack, unique to your store. No developer required.
The pack is the starting line, not the ceiling. Every deployment can add its own rules in the admin, block, warn, or just log on any phrase you choose, in either phase, with your own response message. They run right alongside the pack.
- BLOCKcomparisons to prescription drugs
- WARNbefore a product is tied to a health outcome
- LOGwhen a shopper asks for a specific ingredient
These industry rules stack on top of the always-on baseline, FDA DSHEA structure/function-claim limits and FTC health-claim rules, and macro overlays. See how the guardrail layers work
Know which lead to call back first.
With an enabled integration, Fred can send lead scores and conversation summaries to your system. For example, your team can prioritize the shopper ready to buy. Delivery depends on your configuration and the receiving system.
Supplement questions.
Why won’t Fred say a supplement treats a condition?
Disease claims require FDA drug approval that supplements don’t have, so a claim like that is an FDA letter waiting to happen. Fred shares how ingredients support general wellness and routes anything clinical. Configure and test the relevant rules; checks can miss phrasing or context.
Can Fred tell me if it’s safe with my medication?
No. Supplement-drug interactions are a clinical call. Fred routes you to a pharmacist or provider and captures the question for your team.
What about high-risk products or a bad reaction?
Configured patterns can surface resource messages and request team attention. Detection can miss context, and a notification does not guarantee receipt or response. For urgent help, contact the appropriate emergency or specialist service directly; do not wait for this chat.
Can it take an order?
Fred captures inquiry details and sends them through your configured handoff. Delivery timing depends on the integration and receiving system. Direct checkout depends on the store tools you already run. Our training videos show you how, or you can add a paid setup.
Answer every shopper. Move the order.
Choose a plan, configure Fred for your business, and test before launch. Or ask Fred a question in the corner of this page.