Industries · Legal & Compliance
Fred for legal marketing.
Turn ad clicks into booked consultations around the clock, an AI agent that captures every campaign lead and never makes the advertising promises that put a license at risk.
Every click, captured and compliant.
You spend real money getting a visitor to the page, and what your assistant says next is attorney advertising. Fred answers the general questions, captures and qualifies the lead, and books the consultation, while outcomes, fees, and advice stay with an attorney, the way the advertising rules expect.
What Fred does
- Answers practice areas, process, and what to expect
- Captures and qualifies ad-driven leads, 24/7
- Books consultations from every campaign
- Routes urgent and time-sensitive matters fast
When Fred hands off to you
- A request for legal advice or a case evaluation
- A question about fees or what a case will cost
- A filing deadline or statute question
- An emergency or safety situation
What Fred won’t do
- Guarantee an outcome or promise a win
- Quote fees or promise no-fee arrangements
- Give legal advice or draft documents over chat
Pre-configured for legal marketing and intake: campaign traffic, lead capture, and consultation requests; every claim held to attorney-advertising rules and all advice routed to an attorney.
The ad got them here. Fred books the consult.
Talk to Fred.
Server-side guardrails
The guardrails you manage in the admin, enforced before Fred replies.
Legal marketing is attorney advertising, where one guaranteed outcome, one fee promise, or one piece of advice from a chatbot becomes a bar complaint. This is the compliance panel you manage in the admin: the industry pack automation, your own custom rules, and the hard limits Fred holds no matter how it’s asked. All of it is enforced in code before a word reaches the visitor. Not a suggestion in a prompt a clever question can talk around.
Automated Guardrail Actions
Pack rules enforced in addition to baseline protections.industry.legal-marketing
| Rule ID | Action | Severity | Phase | Message | Triggers |
|---|---|---|---|---|---|
| legal-emergency-escalate | ESCALATE | S4 | input | If you're in immediate danger, call 911. Otherwise, let me connect you with an attorney right away, situations like this are time-sensitive and we want to make sure you're protected. | contains: domestic violence, restraining order, protective order +12 |
| legal-no-advice | DENY | S3 | input | I can't provide legal advice or prepare legal documents, that requires a licensed attorney. Let me connect you with one who can help with your specific situation. | contains: write a contract, draft my will, write my lease +17 |
| legal-no-guarantees | DENY | S3 | output | We can't guarantee legal outcomes. Every case is unique and results depend on the specific facts and law involved. An attorney can evaluate your situation. | contains: guarantee win, we will win, victory is certain +12 |
| legal-no-fee-promises | DENY | S3 | output | Fee arrangements depend on the specifics of your case and must be discussed directly with an attorney. We can set up a consultation to go over costs. | contains: your case will cost, total fee of $, flat fee of $ +12 |
| legal-statute-escalate | ESCALATE | S3 | input | Legal claims have time-sensitive filing deadlines that vary by case type and jurisdiction. Let me connect you with an attorney right away so nothing is missed. | contains: happened years ago, how long do I have to file, statute of limitations +12 |
| legal-complaint-escalate | ESCALATE | S2 | input | I understand your concern. Let me connect you with firm management right away so this can be properly addressed. | contains: report your attorney, bar complaint, malpractice +12 |
| legal-case-intake-escalate | ESCALATE | S2 | input | Let me connect you with an attorney who can evaluate your situation. We offer consultations to help you understand your options. | contains: do I have a case, should I sue, I need a lawyer +24 |
| legal-disclaimer | DISCLAIMER | S2 | output | contains: legal, attorney, lawsuit +12 |
Hard limits
The boundaries Fred holds, no matter how a visitor asks.
- Never guarantee an outcome, a win, or a settlement
- Never quote fees or promise no-fee arrangements
- Never give legal advice or prepare legal documents
- Always route emergencies, deadlines, and complaints to the firm fast
Your custom rules
Layered on top of the pack, unique to your firm. No developer required.
The pack is the starting line, not the ceiling. Every deployment can add its own rules in the admin, block, warn, or just log on any phrase you choose, in either phase, with your own response message. They run right alongside the pack.
- BLOCKoutcome guarantees and fee promises
- BLOCKlegal advice and document-prep requests
- ROUTEqualified leads and urgent matters to the firm
These industry rules stack on top of the always-on baseline, ABA Model Rule 7.1, state bar advertising rules, and UPL law, and macro overlays. See how the guardrail layers work
Know which lead to call back first.
Every conversation lands in your CRM with a lead score, a purchase probability, and a plain-language summary. The ready-to-hire caller and the time-sensitive case get routed before the curious click, so your intake team spends its callbacks on the leads your ad spend actually paid for.
Legal marketing questions.
Will Fred promise results or quote fees?
No. Outcome guarantees and fee promises violate attorney-advertising rules like ABA Model Rule 7.1, so Fred refuses both, even when a visitor pushes. That boundary is enforced in code before Fred ever speaks, not suggested in a prompt a clever question can talk around.
Will Fred give legal advice to a lead?
No. Evaluating a case or advising on a specific situation requires a licensed attorney. Fred shares general information, captures the lead, and routes anything specific to the firm.
Can I add rules for a specific firm or campaign?
Yes. Every install can layer its own custom rules on top of the pack, block a phrase, require a disclaimer, or route a topic, all from the admin with no developer required.
Can it book consultations?
Fred captures the lead and routes or books the consultation in seconds. Direct calendar booking depends on the scheduling tools you already run. Our training videos show you how to connect them, or you can add a paid setup.
Capture every lead. Stay in your lane.
Go live in about 20 minutes. Or ask Fred a question right now, it is in the corner of this page.