Industries · Real Estate & Property
Fred for new construction & developers.
Answer buyer questions, capture interest lists, and book your sales team around the clock. Configure guardrails for your business and reserve professional decisions for your team.
Every buyer, captured and routed.
Someone is excited about a new community and wants to know about floor plans, availability, and timing. Fred answers the general questions, captures them onto the interest list, and books your sales team, while pricing, contracts, and lot specifics stay with a licensed professional.
What Fred does
- Answers floor plans, phases, and general questions
- Captures interest lists and reservations
- Books appointments with your sales team, 24/7
- Routes pricing and contract questions to your team
When Fred hands off to you
- A request for final pricing or incentives
- A purchase agreement or contract question
- A lot-specific or financing decision
- A buyer ready to reserve or buy
What Fred won’t do
- Quote a final price or commit incentives
- Steer buyers by protected class (Fair Housing)
- Draft or advise on a purchase contract
Pre-configured for builders and developers: communities, floor plans, and general buyer questions; pricing and contracts handled by your sales team.
New community, new home. Fred starts the list.
Talk to Fred.
Server-side guardrails
Example rules to review and configure for your deployment.
In real estate, two wrong answers can sink a deal or a license: a fair-housing slip and a wire-fraud instruction. The panel below illustrates industry rules, custom rules, and intended boundaries. Configured checks target recognized patterns; they can miss context or flag harmless content. Confirm the active rules and test them for your deployment. Example messages are illustrative and must be adapted to your services and escalation workflow.
Automated Guardrail Actions
Pack rules enforced in addition to baseline protections.industry.real-estate
| Rule ID | Action | Severity | Phase | Message | Triggers |
|---|---|---|---|---|---|
| re-fair-housing-input | DENY | S4 | input | I provide housing information based on your preferences like budget, commute, size, and amenities. I'm not able to filter by demographic characteristics. Let me know what features matter most and I'll help you find the right fit. | contains: no minorities, white neighborhood, no blacks +17 |
| re-fair-housing-output | DENY | S4 | output | I provide housing information based on stated preferences like budget, location, and features. Property recommendations are based on your criteria, not demographic factors. | contains: you would fit in better in, I wouldn't recommend that area for you, that area isn't for people like you +12 |
| re-no-valuations | DENY | S3 | output | I can't provide specific property valuations — that requires a licensed appraiser or a comparative market analysis from your agent. I can share general market trends and comparable sale data for the area. | contains: your home is worth $, estimated value of $, property value is $ +12 |
| re-escalate-contracts | ESCALATE | S3 | input | Real estate contracts require a licensed professional. Let me connect you with an agent who can prepare the right documents for your situation. | contains: draft a contract, purchase agreement, offer letter +16 |
| re-wire-fraud-escalate | ESCALATE | S3 | input | Wire fraud is one of the biggest risks in real estate closings. NEVER wire money based on emailed instructions without verifying directly by phone with your title company or closing agent using a known number. Let me connect yo… | contains: wire transfer for closing, wire instructions, where to wire money +11 |
| re-showing-escalate | ESCALATE | S2 | input | I'd be happy to help you see this property. Let me connect you with an agent who can schedule a showing at a time that works for you. | contains: schedule a showing, want to see the property, tour the house +12 |
| re-listing-escalate | ESCALATE | S2 | input | Great, let me connect you with an agent who can provide a market analysis and walk you through your selling options. | contains: sell my home, list my house, what is my home worth +14 |
| re-disclaimer | DISCLAIMER | S2 | output | contains: property, listing, home +13 |
Hard limits
Intended boundaries for the configured rules. Detection and handoff are not guaranteed.
- Do not steer buyers toward or away from areas by protected class (Fair Housing)
- Do not give a specific property valuation or appraisal
- Do not draft or advise on a real estate contract
- Do not tell anyone to wire funds, flags wire-fraud risk and route to a person
Your custom rules
Layered on top of the pack, unique to your brokerage. No developer required.
The pack is the starting line, not the ceiling. Every deployment can add its own rules in the admin, block, warn, or just log on any phrase you choose, in either phase, with your own response message. They run right alongside the pack.
- BLOCKoff-topic requests that have nothing to do with your listings
- WARNbefore anyone is given a number that looks like a valuation
- LOGwhen a buyer asks about schools or neighborhood demographics
These industry rules stack on top of the always-on baseline, your region’s fair-housing and disclosure rules, and macro overlays. See how the guardrail layers work
Know which lead to call back first.
With an enabled integration, Fred can send lead scores and conversation summaries to your system. For example, your team can prioritize the reservation-ready buyer. Delivery depends on your configuration and the receiving system.
New construction questions.
Will Fred quote a final price?
No. Final pricing, incentives, and lot specifics come from your sales team. Fred shares general information, captures the interest list, and books your team. Configure and test the relevant rules; checks can miss phrasing or context.
How does Fred handle fair housing?
Configure Fred to discuss stated preferences and avoid steering based on protected characteristics. Test the rules and review conversations; automated checks can miss context.
Can Fred handle a purchase contract?
No. Drafting or advising on a purchase agreement requires a licensed professional. Fred captures the buyer and books your sales team.
Can it book appointments?
Fred captures inquiry details and sends them through your configured handoff. Delivery timing depends on the integration and receiving system. Direct calendar booking depends on the scheduling tools you already run. Our training videos show you how to connect them, or you can add a paid setup.
Answer every buyer. Stay in your lane.
Choose a plan, configure Fred for your business, and test before launch. Or ask Fred a question in the corner of this page.