Guardrails · The big-picture protections
Some risks don’t care what business you’re in.
A person in crisis, a customer who needs an accessible answer, or someone trying to hijack your chatbot can show up on a roofing site or a dental site alike. These three protections ride along with every conversation, and getting them right is what lets Fred do more, not less.
Three protections, on no matter your trade.
Your industry pack covers the rules for your field. These three cover the situations that can land on any business, the ones where a single bad moment costs far more than a sale. Here is why each matters and exactly what Fred does.
Protection 1
Mental health & self-harm crisis.
People reach out to whoever is there
Distress does not wait for office hours or pick the right website. Someone can type the hardest sentence of their life into a chat about a water heater. An AI that brushes past it, or worse, tries to counsel, is a tragedy and a liability. This is the one we will never get wrong.
Stops, helps, and hands off
- Recognizes crisis language, including signs of an eating disorder or relapse
- Stops the sales conversation immediately
- Shares the real crisis line for the visitor’s country
- Brings in a human and never role-plays a therapist
Protection 2
Accessibility & plain language (ADA).
Equal access is a right, and the law
Customers who are blind, deaf, use a screen reader, or simply need things in plain language have a legal right to the same service as everyone else. Inaccessible websites draw thousands of real lawsuits every year. Serving these customers well is both the decent thing and the smart thing.
Meets people where they are
- Notices when someone needs an accessible format or extra help
- Offers plain language, larger text, or another language
- Points to a phone or email path when chat is hard to use
- Connects the visitor to a person who can accommodate them
Protection 3
Stay in your lane.
You have seen the screenshots: a company’s chatbot talked into writing code, doing homework, or saying something wildly off-brand, then posted everywhere for a laugh. That is the failure this protection prevents, and it is where guardrails pay you back the most.
A focused Fred is a cheaper, better Fred
When people use your assistant as a free general-purpose AI, you pay for it twice: once in wasted bills, and once in a brand that looks like a toy. Keeping Fred on your business protects your reputation and your costs at the same time.
Politely redirects, every time
- Declines requests to write code, essays, or homework
- Shrugs off attempts to change its role or jailbreak it
- Will not reveal its setup or pretend to be another system
- Brings the conversation back to how it can help you
This one is optional, and recommended for any customer-facing brand assistant. Support and developer tools can leave it off.
Catch the rare moment. Win the everyday ones.
Talk to Fred.
Protected by default. Helpful on purpose.
Go live in about 20 minutes. Or see how the rules change by country.