Guardrails · The big-picture protections
A person in crisis, a customer who needs an accessible answer, or someone trying to hijack your chatbot can show up on a roofing site or a dental site alike. These three protections ride along with every conversation, and getting them right is what lets Fred do more, not less.
Your industry pack covers the rules for your field. These three cover the situations that can land on any business, the ones where a single bad moment costs far more than a sale. Here is why each matters and exactly what Fred does.
Protection 1
Distress does not wait for office hours or pick the right website. Someone can type the hardest sentence of their life into a chat about a water heater. An AI that brushes past it, or worse, tries to counsel, is a tragedy and a liability. This is the one we will never get wrong.
Protection 2
Customers who are blind, deaf, use a screen reader, or simply need things in plain language have a legal right to the same service as everyone else. Inaccessible websites draw thousands of real lawsuits every year. Serving these customers well is both the decent thing and the smart thing.
Protection 3
You have seen the screenshots: a company’s chatbot talked into writing code, doing homework, or saying something wildly off-brand, then posted everywhere for a laugh. That is the failure this protection prevents, and it is where guardrails pay you back the most.
When people use your assistant as a free general-purpose AI, you pay for it twice: once in wasted bills, and once in a brand that looks like a toy. Keeping Fred on your business protects your reputation and your costs at the same time.
This one is optional, and recommended for any customer-facing brand assistant. Support and developer tools can leave it off.
Talk to Fred.
Go live in about 20 minutes. Or see how the rules change by country.
