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Guardrails, by industry.

Guardrails are the reason regulated businesses can deploy conversational AI with confidence. They are enforced in code, before and after Fred speaks.

What guardrails are

Guardrails are rules that constrain what Fred will and will not say. They keep Fred from giving advice outside its scope, making claims that create liability, or drifting into regulated territory. They are enforced in code, before and after Fred speaks, not suggested in a prompt that a clever question can talk around.

How they work

You select the packs that match your industry. Fred checks every response against the active rules before it reaches the visitor, and adjusts or declines when something would cross a line, offering a safe next step such as connecting a qualified person.

Always on, for every business

  • No discrimination or harassment
  • No requests for sensitive personal data Fred has no business collecting
  • No fabrication, Fred answers from your content and says so when it does not know
  • No impersonation, Fred always identifies as an AI

45+ industry packs

Packs cover healthcare, financial services, legal, insurance, real estate, home services, and many more. Healthcare guardrails keep Fred from diagnosing or accessing records, financial guardrails keep it from recommending securities or projecting returns, and legal guardrails keep it from giving legal advice. Each can handle the safe parts, like scheduling and general information, and hand off the rest.

Custom rules on top

Beyond the packs, every install can add custom guardrails: block specific topics, require disclosures, route sensitive subjects to a human, or customize the redirect language. Fred can even propose new guardrails from real conversation patterns for you to review.

An honest clarification

Guardrails are conversation boundaries, not regulatory certifications. HIPAA guardrails help you avoid inappropriate health conversations, they do not make your site HIPAA certified. Always consult qualified professionals for compliance in your industry.

Keep reading.

Practical guardrails

Real examples of what goes wrong without guardrails, by industry.

Read more →

Our approach to AI safety

Why Fred checks every answer before and after the model runs.

Read more →

Privacy and data

Where data goes, what gets redacted, and exactly what you control.

Read more →

Find your industry.

Every vertical has its own guardrail pack and a page that shows what Fred can and will not do.