What is Fred?

The core idea

Most websites are static. Visitors land, browse, and leave. Fred turns that into a conversation. Instead of hoping someone fills out a form, Fred engages them right away, answers questions, captures intent, and routes qualified leads to your CRM in about a second.

What Fred actually does

• Conversational AI. Understands open ended, multi turn questions and answers naturally using leading providers (OpenAI, Claude, Gemini, Grok). Not a scripted chatbot.
• Lead capture. Collects contact details through a consent step and delivers them to your CRM in under a second, with full transcript, intent, and sentiment after the conversation ends.
• Business actions. Searches products, manages carts, checks inventory, books appointments, and guides checkout.
• Compliance guardrails. 45+ industry guardrail packs keep conversations safe, and sensitive data is detected and redacted before storage.

Who Fred is for

• Service businesses that want to qualify leads and book appointments around the clock
• E-commerce stores that want to guide shoppers and recover carts
• Agencies deploying Fred across many client sites
• Regulated industries that need built in compliance boundaries

What makes Fred different

You own what matters. You choose your AI provider, you control the configuration, and you own your data and customer relationships. With the WordPress plugin you also own the infrastructure end to end. With Fred Cloud we run the hosting for you, and you still keep your data and your choice of provider. Either way, your conversations are yours.

Fred is modular. Start with chat, then add voice, commerce, CRM, guardrails, or a knowledge base when you are ready. And every install can layer custom rules on top of the packs.