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AI Insights

Field notes on conversational AI, compliance, and turning website visitors into customers.

Health, Beauty & Wellness

Fred: A Nutrition Assistant That Books Consults, Not Diagnoses

A website bot that prescribes a diabetic a meal plan and promises a cure just delivered therapy a license reserves for clinicians. Here is the fix.

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Healthcare & Medical

Fred: A Pet Care Assistant That Leaves Medicine to the Vet

A website bot that tells an owner what to give a limping, vomiting dog just practiced veterinary medicine your grooming business has no license for. Here…

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Real Estate & Property

Fred: A Moving Assistant That Books Surveys, Not Blind Quotes

A website bot that quotes a move sight-unseen and says everything's covered just stepped onto federal household-goods rules. Here is an assistant built so it cannot.

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Home Services & Construction

Fred: A Cleaning Assistant That Won’t Promise to Kill a Virus

A website bot that promises a clean will kill the virus and sanitize everything just made a regulated claim. Here is an assistant built so it…

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Health, Beauty & Wellness

Fred: A Salon Assistant That Books Without Diagnosing Skin

A website bot that diagnoses a client's acne, promises a peel will fix it, and calls it safe just crossed a line cosmetology licenses don't cover.…

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Automotive

Fred: A Service-Desk Assistant That Won’t Diagnose Sight-Unseen

A website bot that diagnoses a noise, quotes the repair, and says the car's safe to drive just made three calls no one at the shop…

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Professional & B2B

Fred: A Studio Assistant That Never Gives Away Your Rights

A website bot that tells a couple they own all the photos and locks their date just rewrote your contract. Here is a studio assistant built…

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Home Services & Construction

Fred: A Landscaping Assistant That Books Walkthroughs, Not Promises

A website bot that quotes a full yard redo and promises the sod will take just wrote a contract nobody approved. Here is an assistant built…

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Home Services & Construction

Fred: A Pest Control Assistant That Won’t Rewrite the Label

A website bot that tells a homeowner how much to spray and calls it safe around the dog just wrote off-label guidance. Here is an assistant…

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Professional & B2B

Sealed Opinions, Code & Fees: A 2026 Architecture Firm Playbook

Structural and code opinions are licensed work. Here is what a compliant AI assistant on an architecture or engineering site can and cannot do in 2026,…

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