Help center

Everything you need to know about Fred.

Plain answers about what Fred is, how it works, what it costs, and how it keeps your conversations safe. Or just ask Fred, he is in the corner of this page.

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What is Fred?

The plain-English overview of what Fred is, what it does, and who it is for.

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How Fred works

From a visitor landing on your site to a scored lead in your CRM, step by step.

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Pricing and plans

What a license costs, what is included, and how AI provider costs work.

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FAQ

Quick answers to the questions buyers ask most.

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What Fred can do

Features

Every capability, from voice and lead capture to analytics and escalation.

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AI providers

Bring your own keys for OpenAI, Claude, Gemini, or Grok, and switch anytime.

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E-commerce

How Fred sells on WooCommerce with product search, carts, and checkout help.

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Integrations

Two-phase webhooks, native CRMs, calendars, and automation platforms.

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Trust and compliance

Practical guardrails

Real examples of what goes wrong without guardrails, by industry.

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Industry compliance

45+ guardrail packs and what they keep Fred from saying.

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Privacy and data

Where data goes, what gets redacted, and exactly what you control.

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Our approach to AI safety

Why Fred checks every answer before and after the model runs.

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Platform and vision

Fred Cloud

The managed way to run Fred on any platform, plus the omnichannel roadmap.

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Why conversational AI

The case for speaking with customers instead of talking at them.

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Still have a question?

Get Fred on your site today, or talk to a human if you would rather walk through it together.